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MP-20s – “Layers for Feel”
Most muscle back iron designs owe a debt at least in part to Mizuno Golf engineers who over the years have created iconic clubheads with both great looks and the performance pros and low handicappers...
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A Lot to Like From Tour Edge
For more than 30 years Tour Edge Golf has built clubs for recreational players with two important features, top performance and pocketbook-friendly prices. Through the use of innovative materials like...
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Cobra F-MAX Airspeed
Cobra Golf is known for high performance clubs played by better amateurs and Tour professionals. Fans are used to seeing Lexi Thompson, Rickie Fowler and Bryson DeChambeau (this week Jason Dufner was...
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Cobra Has a New Speedzone
While a hot driver design can’t guarantee the success of a club company it certainly can draw a lot of attention especially to a well-respected company such as Cobra Golf. For the 2019 season the KING...
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Cobra Speedzone Irons
Given all the various iron designs on the market coming up with one that’s unique is very difficult to do and rarely happens. In fact, it’s so rare when a one-of is introduced as with Cobra Golf ’s...
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JAWS MD5 Wedges – The Most Aggressive Grooves in Golf
Every player knows (or should know) the key to hitting scoring shots, the ones critical to posting a good score, is control of trajectory and spin. When less than a full swing is required, or the ball...
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Claw Golf Glove
To make it clear right from the beginning I have never been a fan of golf gloves made of synthetic fabric. Call me old fashioned or tell me it’s all in my head but cabretta leather is the only material...
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SkyCaddie SX400
Golf rangefinders using the ubiquitous GPS technology have become commonplace and almost every golfer in the frequent-player category who isn’t using a laser rangefinder has either a GPS watch or...
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“Experience the Difference” of XXIO
XXIO is pushing to increase their share of the equipment market in the U.S. with an aggressive sales campaign with product in more outlets than ever and two new families of clubs the Eleven and the X....
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TaylorMade SIM Drivers
TaylorMade Golf’s entry in the ‘metalwood wars’ for 2020 is the SIM model which seems to be a logical progression from the previous M-series that introduced both the Twist Face and resin injection...
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Tour Edge EXS 220 Metalwoods
Following up on the enthusiastic acceptance in the marketplace of last year’s Exotics EXS models a new family under the Exotics brand has been announced by Tour Edge Golf, the Exotics EXS 220 which...
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New Tour Edge Irons
Two new irons have been introduced by Tour Edge Golf, a game-improvement category model EXS 220 and the super game-improvement EXS 220h. “These two new irons sets take us into the realm of offering...
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Callaway Mavrik Drivers
Callaway Golf’s latest line of clubs is called Mavrik and clearly builds on the success of last year’s models especially the Epic Flash drivers. The purchase of a new supercomputer doubled...
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Mavrik Irons for 2020 from Callaway
Callaway Golf’s run atop the iron market has lasted for five years and for 2020 they are looking to extend that streak. The big news is for the first-time engineers were able to gain the advantages of...
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Bridgestone TOUR B – Reinventing the Tour Ball
Bridgestone Golf has unveiled the 2020 TOUR B family of golf balls and promoting what they are saying is ground breaking technology with the first ever “Smart Cover,“ made with a “smart” urethane....
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Callaway’s New Chrome Soft & Chrome Soft X
Four years can be a long time and in golf equipment it can be a very long time. Looking at the ball segment of the equipment business four years ago Bridgestone Golf was riding high with a market share...
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TR20 – Honma’s New Woods & Irons
Honma Golf is making a significant effort to capture a bigger portion of the golf equipment business in the United States and the newest string to their bow is the TR20 family of clubs. TR20 stands for...
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Bridgestone VFIT
Results of VFIT analysis using smartphone slow motion video (Bridgestone Golf) At the recent PGA Merchandise Show Bridgestone Golf debuted a neat way that ordinary golfers can improve their games and...
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Acushnet’s Union Green – Not About Birdies
Acushnet’s new Union Green is a “lifestyle” golf ball brand target at millennials (Union Green) Acushnet Holdings Corp. (GOLF: NYSE) has two franchise brands, Titleist and FootJoy, that dominate in...
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Passion & Enthusiasm – A Formula for Success
Spending time with Dick Sullivan, President and CEO of PGA TOUR Superstore, one quickly gains an appreciation of the passion and enthusiasm that have led the company in the tumultuous business of golf...
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