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The Mistake Jason Didn’t Make
Jason Day is the world’s number one ranked golfer though Dustin Johnson with his superlative play this summer is gaining on him and a lot depends on the outcome at East Lake Country Club in two weeks...
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Tiger’s In – Nike’s Out
He hasn’t put his game on display for over a year and his last PGA Tour win was in August of 2013 but the soon to be 41-year old has created lots of attention by saying he will play in a charity event...
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David Hueber – “In the Rough” By ED TRAVIS David Hueber has been around the golf industry for four decades, a lot of the time holding very responsible positions including a stint as president and CEO...
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10 Rounds with the Sentio Sierra 101
Club makers use words like NEW, AMAZING, THE LATEST, etc. to promote their clubs and putters are no exception. When I first saw the Sierra 101 from Sentio and talked with Jim Varney, the company’s...
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PGA Show – Looking for Answers
At this writing we are just over two months to the opening of the 2017 PGA Merchandise Show—in fact we are within 75 days. Open only to members of the golf industry it is the most important annual...
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“Reports of our death have been greatly exaggerated”
“Reports of our death have been greatly exaggerated.” So said Ben Hogan Golf Equipment Company President and CEO Scott Walker in a press release announcing a company restructuring. The voluntary...
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Another PGA Show in the Books
After covering the PGA Merchandise Show for more than 20 years the variety of products still amazes me and particularly the new items from the latest in tech gadgets to ways to more efficiently attach...
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PGA TOUR Superstore – Bucking the Trend
In addition to a soft demand particularly for hard goods, golf retailing has had to endure some difficult times typified by the bankruptcy of Golfsmith, Sports Authority and Ben Hogan Golf plus Nike...
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Ten Rounds with the Cobra King F7+ Driver
In 2013 Tom Olsavsky joined Cobra Puma Golf as Vice President of Research and Development after a long stint with TaylorMade Golf as Senior Director of Product Creation. Industry observers expected...
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Ten Rounds with EX10 Fairway Woods & Hybrids
Tour Edge Golf doesn’t spend millions on television advertising campaigns nor do they dole out money for toursters to play their clubs. They aren’t a huge equipment company but they are though an OEM...
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Ten Rounds with the Ping i200 Irons
Right out of the box the new Ping i200 irons make a positive impression. They look great, like an iron should look, with almost classic lines and this makes sense since Ping intends them to be...
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The “Secret” About Wedges
There’s a lot of talk about drivers and there’s no doubt the club taking up the number one slot in the bag is important but it’s also true the clubs in the other end of the bag, the wedges, are...
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Evaluating Snell’s My Tour Ball
An old friend was on the phone the other day talking about his golf game and asked if I knew anything about the Snell ball. He’s been a scratch player for many years, a loyalist of the ball played by...
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Ten Rounds with Leupold GX 5i3 and GX 1i3
Leupold makes great laser rangefinders and so the opportunity to test out two of their newest models, the top of the line GX-5i3 (street price $550) and the entry level GX-1i3 (street price $300), was...
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Ten Rounds with Epic
The Great Big Bertha Epic driver from Callaway Golf caused a flurry of comment on the Internet and in club rooms around the country for a simple reason…its construction is unique. When I received the...
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Ten Rounds with a Cleveland Huntington Beach Putter
Golf clubs, and putters especially, get their names for lots of reasons—some having to do with their performance, some for the designer’s family members and some retain the R & D department’s...
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Ten Rounds with Steelhead XR Irons
Fifteen years ago I had a set of Steelhead X-14 irons from Callaway Golf. They were actually released in 2000 and though at the time they were cutting edge design Callaway’s new Steelhead XRs would...
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Fuzzy Thinking
Fuzzy thinking, even by well-known and respected people is still fuzzy thinking and when the topic is the distance the golf ball goes, fuzzy thinking easily results in a call to “doing something...
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Ten Rounds With the MLA Tour XDream
A longtime friend who handles publicity for a number of golf equipment companies called to say he had just taken on a putter company and would like me to test their product. My first reaction was, “Oh...
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Ten Rounds with Caddy Daddy Ranger
A quick nine after work. Taking the kids for a few holes on a Sunday afternoon. A bucket of balls on the range as a decompression treatment for life’s hassles. All are great ideas, keep our interest...
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