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Callaway 2024 Chrome Soft, Chrome Tour, Chrome Tour X
Callalway has introduced three premium 4-piece balls for 2024 in the Chrome line, each making use of a reformulated high-speed core and urethane cover. Fast Facts Callaway Chrome Golf Balls At retail...
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Two New Staff Golf Balls from Wilson
Wilson Golf has updated the Staff Model and Staff Model X premium balls with a new composition for the core and added control around the green. Fast Facts Wilson Staff Model 4-piece construction...
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Revamped Launcher XL 2 Drivers by Cleveland
Cleveland Golf used artificial intelligence software to redesign the two new Launcher XL 2 drivers resulting in added forgiveness and more energy delivered at impact. Fast Facts Cleveland Golf Launcher...
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G430 MAX 10K Drivers by Ping
Ping announced the G430 MAX 10K driver with the most forgiveness of any driver they have made with a multi-material head with a fixed tungsten backweight. A high launch model is also available. Fast...
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Darkspeed Drivers the Latest from Cobra
The newest metalwoods from Cobra Golf are the Darkspeed family with three driver models all having re-engineered aerodynamic shaping and an AI designed face. Fast Facts Available Jan. 19, 2024 $549...
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Cobra’s New Darkspeed Irons
Darkspeed irons from Cobra Golf are available in either Variable or ONE Length and both have distance-iron performance. Fast Facts Cobra Darkspeed Irons Game-improvement category Foam...
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TaylorMade Qi10 Drivers Introduced
TaylorMade Golf has brought to market three models in the Qi10 series including the Qi10 Max with a MOI (moment of inertia) or resistance to twisting of a very high 10,000 g-cm2. Fast Facts...
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Ping’s Irons for Better Players—Blueprint S & Blueprint T
Ping has announced two iron models targeted for better players, the Blueprint S players distance iron and the Blueprint T blade iron. Fast Facts Ping Blueprint S Irons Better player category Cavity...
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Wilson Staff Model Blades and CB Irons
Wilson Staff is an iconic brand and for 2024 they have introduced new versions of the Staff Model Blade and Staff Model CB irons for better players. Fast Facts Wilson Staff Model Irons Better player...
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TaylorMade Introduces Two Qi Iron Models
TaylorMade Golf’s latest irons are the Qi for straighter ball flight and Qi HL (High & Light) for those golfers needing a higher ball launch and more distance. Fast Facts TaylorMade Qi & Qi HL...
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Titleist AVX 2024
Titleist AVX for 2024 has been updated with a higher speed, higher gradient core that is the same as found in the Pro V1 and Pro V1x. Fast Facts Titleist AVX Premium category 3-layer construction...
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PXG 0311 Black Ops Driver
PXG latest driver entry for the 2024 season is the game-improvement 0311 Black Ops with a better player version the Tour-1. Fast Facts PXG 0311 Black Ops Driver Game-improvement category Variable...
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Monday After the 2024 PGA Show
It felt almost like before the pandemic. The 71st PGA Show completed last Friday was again the “Major of the Golf Business” with the number attending approaching 40,000 and 996 exhibitors offering over...
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Titleist TruFeel & Tour Soft Golf Balls
Recreational players now have two new models from Titleist, the TruFeel and Tour Soft ionomer cover balls in several different colors. Fast Facts Titleist TruFeel Two-piece construction Softer ionomer...
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Tour Edge Hot Launch 524 Drivers
Making extensive use of features found in the premium Exotics brand Tour Edge has updated the Hot Launch 524 family including the C524 and E524 drivers. Fast Facts Tour Edge Golf Hot Launch Drivers Hot...
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Hot Launch 524 Irons by Tour Edge
The Hot Launch 524 irons from Tour Edge Golf include the E524 super game-improvement model and the game-improvement C524 in the 8th iteration of the Hot Launch line. Fast Facts Tour Edge Hot Launch...
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A Talk with PGATSS CMO Jill Thomas
Golf retail is not for the faint of heart and at PGA Tour Superstore Jill Thomas Chief Marketing Officer Retail and Ecommerce knows effectively serving customer needs is the secret. Each of us from...
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Payntr Golf Shoes–by Design
Golf shoes are not just something to keep your feet from getting dirty or wet or to protect them from the odd stone, they are an integral piece of equipment and that’s how Payntr Golf approaches...
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TaylorMade 2024 TP5 & TP5x
After three years TaylorMade Golf’s five-layer TP5 and TP5x have been reengineered for the coming season with a new Speed Wrapped Core and improved spin characteristics. Fast Facts TaylorMade TP5...
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Three New SQAIRZ for 2024
SQAIRZ Golf Shoes were a bit of a sensation when first introduced at the 2020 PGA Show with their unique square-toe construction and for 2024 they are showing three new models. The idea came from...
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